No promises :)
I was thinking I’d start the Substack cadence next week after my announcement this morning, but TPan’s noggin’ don’t stop. And that’s how quickly the Web3 space is moving folks.
While I was working out this morning I saw this Tweet.
Alexandre Arnault @alexarnault
Who’s Alexandre Arnault? He’s the EVP of Products and Communication at Tiffany & Co.
More importantly, he’s the son of Bernard Arnault.
Who’s Bernard Arnault? He’s the 3rd richest man in the world, the Chairman and CEO of LVMH Group.
What’s LVMH Group? Louis Vuitton, Christian Dior, Off-White, Moët & Chandon and dozens of other luxury brands.
So…
Takeaways for me and you
It’s not about you - Younger generations like NFTs and digital ownership and you can’t do anything about it. Bernard is 73. Alexandre is 29. Tell me, who has a better pulse on today’s culture between the two?
Adoption is coming from all directions - NFTs are often grassroots efforts, but there is top-down pressure coming. And from the brands and companies you care about. For example, Starbucks is hopping on the train too. Will they call it Starbucks NFTs? Maybe not, but whatever they’re called they’ll be coming soon.
Social signaling of status is evolving - Driving around in a Lambo to signal you’re rich won’t completely go away, but there’ll be a lot of other ways to display that you’ve made it. Whether it’s someone rocking rare sneakers that you think look ugly, having a hexagon PFP on Twitter, or having a physical chain of your digital jpg, this signaling is becoming more complex.
Meanwhile I’m at Philz ordering a water lol.
What’d you think of Short #1? LMK!
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